AMPLIFY

In our quest to harness and highlight the power of innovation, arts and culture as drivers for social change, East Yard Enterprises conceptualized AMPLIFY: Nonprofit Creative Capacity Building Program in collaboration with U.S. based MPCo - The Marlin Payne Company. The initiative was subsequently awarded grant funding from the U.S. Embassy Port of Spain at the end of last year.
 

Since the program’s launch in November 2023, East Yard Enterprises, MPCo and guest speakers have been working directly with 11 Trinidad and Tobago based nonprofits and social enterprises, providing them with training, information and tools that support social sector
capacity building in strategic creative campaign development that includes marketing, budgeting, resource mobilization, and brand management best practice.
 

Over the past four months our cohort of 11 NPOs and social enterprises has been hard at work, building on the knowledge they’ve received thus far. On World Creativity and Innovation Day - April 21, 2024 they simultaneously launched via social media, individual AMPLIFY x U.S. Embassy Port of Spain co-branded social change campaigns utilizing innovation, arts and culture to address a host of social challenges faced by our country, communities and various priority populations that they’ve deemed to be the most in need of their support.